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View of Why Do Consumers Use Ride-Hailing? Evidence ...
Consumers use ride-hailing services for a variety of reasons, with convenience and cost savings being the top factors driving their choice. With the rise of companies like Uber and Lyft, more and more people are opting for ride-hailing over traditional taxi services. But what exactly motivates consumers to choose these services? One of the main reasons consumers use ride-hailing is the convenience it offers. With just a few taps on their smartphone, they can easily book a ride and track its arrival in real-time. This eliminates the need to wait on street corners or call for a taxi, making the whole process much smoother and hassle-free. Another key factor is cost savings. Ride-hailing services often offer lower prices compared to traditional taxis, especially during peak hours